Drinker Biddle Prospers after Adopting the ACC Value Challenge

Aug 3, 2009

Marketing 101 states that to get new business, you research what your customers want, and then you sell it to them. In contrast, most of the legal profession has infuriated its clients with high rates, is yoked to an antiquated method of charging by the hour, and maintains a hidebound resistance to changing its business model.

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